Betsy McGinn

E-Commerce Expert

Betsy helps brands manage the challenges and complexities of embracing the market transformation to online retail while incorporating and balancing the needs of all of their retail sales channels.

Since founding McGinn eComm in 2014, she has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses.

Betsy is a thought-leader and regular speaker at workshops and conferences globally, including Natural Products Expo West and East, Specialty Food Association Fancy Food Shows, BevNet and Project Nosh Live and The Hirshberg Entrepreneurship Institute. She is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business in order to thrive on this powerful platform.

Betsy works with a wide variety of international brands and trade organizations who recognize the powerful opportunity that eCommerce provides as a path to enter the US market.