Our Approach
Loft Growth Partners is more than a name. It’s our philosophy.
The success of any strong relationship starts with mutual respect and trust. That’s why we like to spend a lot of time getting to know brands and the teams building them. We want to partner with people who have similar values, aligned goals and strong passion for what they do. We bring all that we have to our partner brands to help them grow. We are there in the good times and bad, because every company has both. Along the way, we help our partners stay focused on what’s most important to build great businesses that have lasting impact.
Our framework for success. We call it Lofting.
Lofting is about taking a holistic approach for growing a company that is built to last. This visual shows how we think about building great brands. The truly iconic brands excel in all of these areas. Using this framework helps us align and focus our support to elevate our partner brands’ success. We work with them to make each of these building blocks a source of strength and help them have even greater impact.
Our core beliefs drive everything we do:
Working toward a purpose greater than purely financial results is the key to actually succeeding.
Whether that’s building brands that make people’s lives better or achieving personal and professional growth, we believe you have to care about more than making money to actually make it big.
Entrepreneurs solve problems. We help solve entrepreneurs’ problems.
Our team brings holistic knowledge across the product lifecycle, the right industry relationships, and most importantly—the patience and understanding—to support and nurture strong, successful leaders and their companies.
Challenging times require a partner you can count on.
We’re committed to being by your side through the ups and downs, ready to navigate complex challenges alongside you, guide you, and shamelessly promote you, while positively changing lives along the way.
We believe in doing what’s smart, and also what’s right.
We take a more human approach to business by remaining honest, transparent, collaborative, and available every step of the way.
We specialize in finding needles in haystacks. Then we help make hay.
By investing more of our resources and energy into a smaller number of partner brands, we are able to focus our efforts and make a much more significant impact on our partners’ success.
Fundamentals aren’t sexy. But success is. And fundamentals help get you there.
We understand that every company has its own sets of challenges and opportunities, but staying focused on the fundamentals is part of the secret sauce in building strong companies.
“I thought the destination was what was important, but it turned out it was the journey.”
— Clayton Christensen, author of The Innovator’s Dilemma, Competing Against Luck, and How Will You Measure Your Life
